About International Sponsorship Fond
ISF "...I am a sponsor"
Vision
International Sponsorship Foud "...I am a sponsor" will unify, strengthen and advance the business of sponsorship in World by being the pre-eminent organisation that builds understanding, value, and demand for sponsorship across all World.It seeks to achieve this through its Mission and Objectives:
Mission
- Setting Standards – Identifying and promoting responsible best practice and self-regulation. - Improving - Advancing sponsorship competencies, practice and knowledge. - Promoting - Being an advocate for sponsorship and promoting its importance, values and ethics. - Supporting - Being an essential resource for sponsorship information, education/training and relationships. - Engaging – Acting as the advocate, manager and authority on key policy issues at national government and pan-European level. - Benefiting – Encouraging the role of sponsorship to make a contribution to society. - Our mission is to help you capture and measure that value, and reveal the essential truths about sponsorship impact.
Philosophi
We believe the key to sponsorship is to see yourself as others see you. We view sponsorship as offering something more meaningful, more emotional, and more lasting than simple advertising. It's about passion, relevancy, loyalty, and return-on-relationship. We believe in exploring both the basic and deepest layers of sponsorship to uncover its value.
Objectives
- To drive the sponsorship industry forward in World by being the authoritative voice of sponsorship in World. - To increase membership across World to provide a broad representation reflecting the sizes of the national sponsorship markets. - To provide a platform for networking and a range of educational and informative activities. - Develop revenue to fund further events.
Corporate Responsibility
Commitment to Corporate Responsibility The ISF "...I am a sponsor" is committed to Corporate Responsibility (CR). This means both implementing corporate responsibility within ISF’s operations, supporting and advising members on good practice and encouraging all organisations engaged in sponsorship to embed CR throughout their activities.
What is Corporate Responsibility? CR is the responsibility and accountability of an organisation for the impacts of its decisions and activities on society and the environment.
This means that the organisation accepts responsibility to society beyond its obligation to shareholders, owners or members.
The organisation operates transparently, ethically and sustainably and contributing to the sustainable development and wellbeing of societies and people.
Social, ethical and environmental risks and opportunities are considered and embedded in the organisation’s activities.
The Value of Corporate Responsibility Corporate Responsibility provides a framework for organisations engaged in sponsorship to achieve organisational values and aims, in a way that sustains the organisation and also is sustainable for society and the environment. The benefits can include enhancing reputation; managing risk, mitigating incidents; creating societal impact and sustainability; sponsorship enhancement; innovation and motivation.
Enhancing reputation: An organisation that is clearly committed to corporate responsibility and shows this by its actions will build credibility and reputation with stakeholders. Sponsorships by their nature are visible and attractive to audiences and can make a valuable contribution to overall reputation for responsibility.
Managing risk, mitigating incidents: By acting responsibly, an organisation is better placed to prevent or risks or to handle issues when they occur. For instance, if the organisation has responsible marketing as a value, then it will be positioned better to address any issues related to sponsorship and vulnerable groups. Similarly, a value related to fair trading will drive the organisation to manage concerns and risks related to the supply chain. If an incident occurs, then a reputation for CR can assist in mitigating the consequences.
Creating societal impact and sustainability: Sponsorship can make a positive contribution to fulfilling an organisation’s commitments to benefit society and to act sustainably. This can be through sponsored events or activities that benefit society, sustainability incorporated in sponsorships or including in sponsorships an additional element contributing to society. A further way is applying sponsorship methodology to corporate community investments.
Sponsorship enhancement: A CR reputation can help enhance the impact of sponsorships. Organisations can achieve greater acceptance among target audiences and engage better with professional sports people, artists or others upon which the sponsorship’s success depends. In negotiating the sponsorship, a Corporate Responsibility reputation can assist the organisation in its discussions with the other party and in the case of controversial products or services can assist in allaying concerns and provide a ‘licence to operate’.
Innovation: Successful sponsorships are based on innovation and ideas. CR can assist in accessing ideas and societal changes though stakeholder engagement and activities that involve the community. The organisation will be closer to societal trends and be introduced to innovators and thought leaders.
Motivation: Employees, sports people, artists, customers and other stakeholders will be more positively motivated if they can see that a sponsorship involves Corporate Responsibility with positive impacts for society and sustainability.
Шановний читач! Якщо ти зацікавився Зовнішньою Соціальною Відповідальністю ISF "...I am a sponsor" , тобі слід знати, що ISF "...I am a sponsor" постійно розглядає свою життєдіяльність у спільності з навколишнім суспільством, приділяючи неабияку увагу Зовнішній Соціальній Відповідальності (ЗСВ), вважаючи ЗСВ важливою складовою власного існування, взаємовідносин суспільств, людей, народів тощо. Серед найважливіших завдань, що ми ставимо перед собою, ЗСВ займає фундаментальне місце. Ми завжди керуємось принципом задоволення не тільки потреб Засновників ISF "...I am a sponsor" , безпосередніх споживачів та/або товарів а й потреб спільнот, людей, незалежно від того, є вони такими чи ні.
ISF "...I am a sponsor" займає активну життєву позицію і не чекає прохань допомоги. Ми спрямовано формуємо свою діяльність, виступаючі ініціатором акцій, робіт, послуг в актуальних для суспільства сферах. В основу таких переконань лягають ексклюзивні послуги, акції що їх маємо у своєму розпорядженні. Ми завжди враховуємо задачі, що стоять перед державою Україна і завжди орієнтуємось на реальні потреби людей.
History
Проект "...Я спонсор" - всемирный рейтинг спонсоров Будучи автором проекта разрешу себе начать с короткой предыстории. Идея возникла у самого простого молодого парня на почве поиска средств для создания своего небольшого дела. Проводя много времени на разных сайтах, где продают и отдают, в поисках необходимого оборудования, мебели и т.д. меня все время преследовал один вопрос: Как отблагодарить тех людей, которые мне помогают? Я имею ввиду, кроме денег. Некоторые из них помогали мне абсолютно безвозмездно и мне хотелось придумать для них оригинальный способ благодарности. Возвращаясь однажды домой у меня родилась идея организовать виртуальную доску почета для таких людей и оценивая их поступки выстраивать их в рейтинг. За то короткое время, пока я возвращался домой эта простая идея так овладела мной, что я уже и не помню в какой момент мне захотелось превратить эту еще даже не созданную доску почета во всемирный рейтинг спонсоров. Таким образом, вышло, что миссией проекта "...Я спонсор" стало отражение доброжелательных поступков человечества. Теперь этот проект дает возможность увидеть, сколько добра делается всем человечеством планеты. Средства, которые могут быть выручены проектом "...Я спонсор" будут направляться на организацию специальных мероприятий во имя добра на планете. Присоединяйтесь к проекту "...Я спонсор" и поддерживайте волну добрых дел и хорошего настроения. Но это еще не все. Чувствуя перспективу, хотелось бы огласить, что проект "...Я спонсор" это в том числе платформа, которая сводит людей: инвесторов с авторами идей, бизнесменов... Это справочник, по которому, в недалеком будущем, можно будет найти контактную информацию компаний на международном уровне. Стать участником...